Design that does not consider the user is merely decoration— it needs a story, a goal and a foe. The story brings depth to the product, the goal is the reward and measure for success, and the foe is anything that does not serve the first two. Working from the outside in means understanding the history, dangers, terrain and paths that have already been taken. Once understood, the path forward may not be easy, but its reward is clear.

1. Understand
2. Gameplan
3. Create
4. Iterate